Dbox movies meaning3/4/2023 The increased demand for premium is not the only factor that led to D-BOX’s recent success, but also the quality of the premium experience itself. Because of these successes, D-BOX has a bullish attitude on the return the theaters and continued premium demand. It was also proven yet again by the huge success of F9-where D-BOX experienced phenomenal results on a global scale, becoming the one of the strongest releases post-pandemic so far. This growing premium appetite was clearly demonstrated by D-BOX’s strong opening weekend results for the latest D-BOX titles such as Godzilla vs Kong, which sold more D-BOX tickets than the previous Godzilla film in 2019. Gagnon re-iterated this point himself: D-BOX audiences have proven that they are willing to pay more for the premium experience as a treat to themselves after a year stuck at home. D-BOX & THE DEMAND FOR PREMIUMĪs was emphasized by everyone on the panel, there’s a pent-up demand for immersive cinematic experiences that’s driving people to theaters for the enhanced entertainment level they’re unable to recreate at home. ![]() D-BOX’S GLOBAL FOOTPRINT- LARGE AND STILL GROWINGĭespite already being one of the leading installs in the world as a premium format with approximately 760 screens in 42 countries, D-BOX is continuing to evolve and expand.Īs Jean-François Gagnon, D-BOX’s Theatrical Global Sales Director explained in the live session, eight additional screens with haptic recliners are coming to Cinemark in the United States this year, with the latest one having recently opened in Daly City, San Francisco.Īdditionally, D-BOX recently installed a screen with Filmhouse in Nigeria- a market with enormous premium potential-and an additional full D-BOX auditorium is heading to Hoyts in Perth, Australia in the coming months. Of all the premium formats currently occupying the theatrical space, D-BOX’s global footprint is second only to IMAX. Because of this, pent up demand is stronger for premium as premium formats create a greater differentiation over streaming and other leisure activities. Omdia’s research also shows that the market is far from being oversaturated- some European markets currently have less than the average number of premium format screens, meaning that there’s plenty of market opportunities for theaters to install premium formats in the coming months and years.īecause of the success of premium formats, many exhibitors are now adopting multiple premium formats alongside their own branded screens to maximize the potential for attracting different premium audiences.Īs theaters began to re-open after the COVID-19 pandemic, moviegoers who spent the last year watching movies at home sought the most immersive experience for their return to theaters. Per Charlotte Jones, a Principal Analyst at Omdia, consumers tend to gravitate towards high-quality, unique and immersive experiences, and have recently seen incremental value in branded formats despite their higher ticket prices.įor exhibitors, this is welcome news-while premium formats remain a small part of the overall theatrical footprint, research shows it’s a rapidly growing one with room for expansion and a high return on investment. ![]() Coming off the opening weekend of Black Widow and a few weeks removed from F9, this aptly timed session saw D-BOX sit alongside fellow panelists from AMC and ICE Theaters as well as an analyst from Omdia to highlight how premium has truly helped drive the return to theaters worldwide! OMDIA: PREMIUM IS THE WAY FORWARD
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